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01-000 Business Mastery Class → 01-002 Module 2 - Building Your Business

BMC2.2 ver 2.0 Strategic Intent & Your Brand (01-002-2)


Description
Meeting Date 11/18/2020

1) Course WB20 Planning (01-120-10) – Strategic Intent video, workbook and quiz for this meeting

2) Course SK150 Winning Mindset Presentations Part 2 - David and Rachel - 10x Your Business 2016

3) Watch YouTube video The Elevator Pitch with Marcus Lemonis | Episode 1 https://www.youtube.com/watch?v=-idI_XegFdU (about 15 minutes)

4) Discuss optional book – The 22 Immutable Laws of Branding – Al Ries & Laura Ries

Books required for Module 2:
• Spark: Take Your Business from Struggle to Significance – David Hilton (paperback, kindle)

Recommended for Module 2:
• The Compound Effect by Darren Hardy (paperback, kindle, and Audible)
• The 22 Immutable Laws of Branding – Al Ries & Laura Ries (paperback, kindle, and Audible)

Optional recommended for Module 2:
• The E-Myth Revisited – Gerber (paperback, kindle and audible)
• The Seven Habits of Highly Effective People – Covey (paperback, kindle and audible)
Content
  • BMC2.2 ver 2.0 Business Mastery Strategic Intent 111820.mp4
Completion rules
  • All units must be completed